Advertising and Cookie Policy

Effective Date: June 1, 2024

This Advertising and Cookie Policy (hereinafter, “Cookie Policy”), explains how cookies, mobile advertising identifiers, and similar technologies are used on our website located at https://www.prestigebrands.com and/or the websites of our affiliated brands listed at https://www.prestigebrands.com/products and their affiliated websites, as well as our social media pages, including our Facebook/Meta pages and YouTube channel (collectively, “Website”).

WHAT IS A COOKIE?

A cookie is a small file containing a unique identifier that is placed in the web browser of your computer or mobile device when you visit a site. Cookies and similar technologies (which include pixels, tags, web beacons, software development kits (“SDKs”) and local browser storage technologies) (together “cookies”) enable operators of sites/apps to recognize your device and collect information from it when you interact with them. They use this information to understand how the site/app is being used, remember user preferences and improve user browsing experience. Cookies are also used to make the advertising you see online more relevant to your interests.

Cookies set by the site you visit are “first-party cookies.” We have first-party cookies on our Website. There are different types of first-party cookies used on our Website, which we explain below.

Cookies set by other parties are “third-party cookies.” Third-party cookies enable third-party features or functionality within the site, such as site analytics, advertising and social media features. The parties that set these third-party cookies can recognize your computer or device both when you visit the website or mobile app in question and also when you visit other certain websites or mobile apps. We do not control how these third parties use your information, which is subject to their own privacy policies.

Most mobile phones, tablets and similar devices include a mobile advertising identifier (e.g., an IDFA on iOS and an ADID on Android) that is a unique device identifier that enables third parties to connect you to your activities across apps and websites, including our Website. This is used for personalizing advertising and measurement of advertising campaigns.

COOKIES WE USE

We use cookies to track your usage of our Website. If you accept our Cookie Policy, we will track your activities to analyze and improve the performance of our Website, personalize your experience, and measure the effectiveness of our marketing campaigns. If you choose to reject our Cookie Policy, we will not track your activities. If you do not select either option, we will not use cookies to track your activities.

You can manage your cookie preferences at any time by adjusting your browser settings or by following the instructions provided in our Cookie Policy.

First-Party Cookies We Use

Our Website uses strictly necessary cookies, functional cookies, targeting cookies, and performance cookies. What are these cookies?

  • Strictly necessary cookies are necessary for our Website to function. You can set your browser to block or alert you about these cookies, but some parts of our Website will not work and we will not be able to guarantee how it will perform during your visit.
  • Functional cookies enable us to provide you with enhanced functionality and personalization. If you do not add these cookies then some of our Website may not function properly.
  • Targeting cookies are used to build a profile of your interests and show you relevant information and advertisements. If you do not allow these cookies, you will experience less targeted advertising.
  • Performance cookies collect information about how you use our Website (e.g., which pages you visit and if you experience any errors). These cookies are used to help us improve how our Website performs, understand what interests our users, and measure how effective our content is. If you do not allow these cookies, we will not know when you have visited our Website when you access public.
  • We also use both session cookies and persistent cookies. We use session cookies to identify you during a particular visit to our Website. Session cookies expire after a short time, or when you close your web browser or app (if applicable). We use persistent cookies to identify you over a long period of time. Persistent cookies remain on your device for a set period of time specified in the cookie.

Third-Party Cookies We Use

Some of the third-party cookies set on our Website will depend on how you use our Website. In general, the following types of third-party cookies may be set when you use our Website:

Social media login cookies. If you register or sign in using a social media login, that social media site may set a cookie.

Analytics cookies.  We use analytics cookies to collect traffic data to help us analyze how visitors access and use our Website, and for other analytics services relating to Website activity and internet usage.

Advertising cookies. Our Website allows third party advertising companies that we work with to use cookies to collect information about how you use them and other sites and services over time. These companies use the information they collect to show you ads they believe will be relevant to you on our Website, and elsewhere, and to measure how the ads perform.

Pixels. Our advertising partners and social media organizations may use pixels or similar technology to measure the success of the sponsored posts or other advertising products they use. A “pixel” (also sometimes called web beacon, or clear GIF) is a tiny piece of code, invisible to the user, placed on a webpage or in an email and used in combination with a cookie, to link a given activity or impression back to the user; the advertiser includes the pixel in its content so the advertiser can measure whether our users interact with that content (for example, by clicking to view an offer). We may set our own pixel on an advertiser’s website so we can measure whether our visitors found the advertiser’s content effective or interesting, by determining whether the sponsored post prompted visitors to take advantage of the advertised offer. This information helps us assess whether sponsored posts and other advertising offers are relevant and interesting to our Website’s visitors and successful for the advertiser.

Why We Use Cookies

We use both first-party cookies and third-party cookies to operate, understand, and improve our Website. We use them:

  • To authenticate you and secure our Website. We use cookies to monitor login, session, and status data.
  • To remember your settings and preferences.  We use cookies to recognize your browser and remember your preferences. For example, we may use cookies to remember your language preferences.
  • To carry out analytics and research. We use cookies to understand your use of our Website and how we can improve our offerings. For example, we use cookies to track what pages you visit and whether you open emails we send you.
  • To personalize your experience.  We use cookies to personalize your use of our Website, including to serve you personalized advertising that may better suit your needs.
  • For fraud, trust and safety, and investigations. We use cookies to help keep our Website safe, including to detect and prevent fraud and conduct investigations.

OPTING OUT

You Can Opt-Out of Use of My Personal Information for Third-Party Personalized Advertising.

  • Browsers. You may refuse or restrict the use of cookies by selecting the appropriate settings in your browser. However, limiting or refusing cookies may affect your ability to use our Website. For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org. Some advertising networks offer you a way to opt-out of targeted advertising. For more information, please visit the Digital Advertising Alliance at https://www.aboutads.info/choices or
  • Mobile apps. Your mobile device may include a feature that allows you to opt-out of some types of personalized advertising using your mobile advertising identifier. You may visit the Network Advertising Initiative’s mobile choices page for more information. The Digital Advertising Alliance also provides a mobile app called AppChoices that lets you opt-out of interest-based advertising from participating advertisers.
  • Third parties. Some of the third-party advertising partners that we work with offer opt-out mechanisms, as listed above. Since we do not control any of these opt-out links, we are not responsible for the availability or accuracy of these mechanisms.

Using these opt-out services will not prevent you from seeing all ads, but they may make the ads you do see less relevant to you. You may also need to set these opt-out preferences on each browser or device that you use.

MODIFICATION

Our business changes constantly and our cookie policy will also change, so please review it frequently. We will notify you of any changes by posting the updated policy on with its effective date. If the change is material, we will take reasonable steps to notify you in advance as required by applicable law.

CONTACT US

You may contact us at Prestige Consumer Healthcare Inc., ATTN: Privacy, 660 White Plains Rd., #250, Tarrytown, NY 10591. You also may reach us by email at privacy@PrestigeBrands.com, or at the Prestige Privacy toll-free number, 1-877-297-0721.

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